19 April 2018

BMW Brand Global Model Sales : 2016-17


BMW brand sales were up 4% in 2017 and increased 5% the year before. Car sales improved from a slight decrease in 2016 to a small gain a year later. SUVs slowed considerably from +22% to +10%. So we will look at things with greater detail. I wonder what car companies think when someone like me dissects their data. All I can say is it will be fine.

Cars: The 3 Series is the best selling vehicle in the range but it is now feeling the effects of the traditional car losing its appeal. As recently as 2013, 500,000 were sold but now just 400k. The 5 Series is bigger than I thought while the Z is all but buried. The next sports car will be a collaborative effort with Toyota.

BMW Car
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 3 Series 409,005 29.6% -1%
411,844 30.3% -7%
2 2 2 5 Series 347,313 25.1% 5%
331,410 24.4% -5%
3 4 3 1 Series 201,968 14.6% 15%
176,032 13.0% -3%
4 3 4 2 Series 181,113 13.1% -8%
196,183 14.4% 25%
5 5 5 4 Series 131,688 9.5% -1%
133,272 9.8% -13%
6 6 6 7 Series 64,311 4.7% 5%
61,514 4.5% 69%
7 7 7 i3 / i8 33,676 2.4% 15%
29,280 2.2% 22%
8 8 8 6 Series 11,052 0.8% -18%
13,400 1.0% -36%
9 9 9 Z 1,416 0.1% -74%
5,432 0.4% -32%

Total Car 1,381,542 66.2% 2%
1,358,367 67.8% -1%

SUVs: 34% of all sales are now of this genre but their meteoric rise has slowed. The competition is stiff in this segment so that will make future growth for all the players. The X1 has been the leading model for two years and generally has been since its introduction in 2009/10. 

BMW SUV
15 16 17 Model 2017 % +/-
2016 % +/-
3 1 1 X1 286,743 40.6% 30%
220,378 34.2% 84%
1 2 2 X5 180,905 25.6% 9%
166,219 25.8% -1%
2 3 3 X3 146,395 20.7% -7%
157,017 24.3% 14%
4 4 4 X4 52,167 7.4% -10%
58,055 9.0% 5%
5 5 5 X6 40,531 5.7% -6%
43,323 6.7% -6%

Total SUV 706,741 33.8% 10%
644,992 32.2% 22%

Combined: As mentioned already the 3 Series is not the big selling model it was. In 2002 it commanded over 60% of all BMW sales, but with a much wider model range, that was never going to be maintained. However, the fact it has dropped under the 20% mark is still a point of note. I'm not sure why the i3 and i8 models are combined, such is their difference. Commercial sensitivity is what I put it down to. 

BMW Brand Total
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 3 Series 409,005 19.6% -1%
411,844 20.6% -7%
2 2 2 5 Series 347,313 16.6% 5%
331,410 16.5% -5%
8 3 3 X1 286,743 13.7% 30%
220,378 11.0% 84%
3 5 4 1 Series 201,968 9.7% 15%
176,032 8.8% -3%
5 4 5 2 Series 181,113 8.7% -8%
196,183 9.8% 25%
4 6 6 X5 180,905 8.7% 9%
166,219 8.3% -1%
7 7 7 X3 146,395 7.0% -7%
157,017 7.8% 14%
6 8 8 4 Series 131,688 6.3% -1%
133,272 6.7% -13%
11 9 9 7 Series 64,311 3.1% 5%
61,514 3.1% 69%
9 10 10 X4 52,167 2.5% -10%
58,055 2.9% 5%
10 11 11 X6 40,531 1.9% -6%
43,323 2.2% -6%
12 12 12 i3 / i8 33,676 1.6% 15%
29,280 1.5% 22%
13 13 13 6 Series 11,052 0.5% -18%
13,400 0.7% -36%
14 14 14 Z 1,416 0.1% -74%
5,432 0.3% -32%

Total 2,088,283
4%
2,003,359
5%

The Group: Adding MINI and RR brings global sales to nearly 2.5 million in 2017. Europe accounts for 45%, Asia 35%, the Americas 18% and the rest very little. The numbers below need two digits to be added.

BMW Group Total
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 Europe 1101.8 44.7% 1%
1092.2 46.1% 9%
2 2 2 Asia 848.8 34.5% 14%
747.3 31.6% 9%
3 3 3 Americas 451.1 18.3% -2%
460.4 19.4% -7%
4 4 4 Others 61.8 2.5% -9%
67.7 2.9% 4%

Total 2463.5
4%
2367.6
5%