23 August 2017

Japan / Korea JLR Comparison : 2010-16


These two Asian neighbours are not exactly the same size when it comes to car sales. Korea is around the 1.4 million mark while Japan is over 4 million as an average for both from 2010 to 2016. So what do we learn? Despite Korea having tariffs on imports and Japan not, the data would give the impression the opposite was the case.

Korea: JLR penetration is a respectable 0.44%, the same as the USA and China. Jaguar is a strong partner, averaging 31% of total JLR sales for the seven years.here under consideration. Land Rover is doing something different to most other places and that is gaining on Jaguar.



Korea

1,395,575

Yr LR Jag JLR % Jag

10 944 726 1,670 43.5

11 1,383 1,016 2,399 42.4

12 1,916 1,197 3,113 38.5

13 3,103 1,901 5,004 38.0

14 4,675 1,989 6,664 29.8

15 7,171 2,804 9,975 28.1

16 10,601 3,798 14,399 26.4







Tot 29,793 13,431 43,224 31.1

% 0.30 0.14 0.44


Japan: JLR gets a minuscule 0.09% share of the market. Jaguar took 36.4% of registrations for the period and for 2016 was about half. That was despite the fact I slipped a few commercial sales across to passenger cars for LR.



Japan

4,276,000

Yr LR Jag JLR % Jag

10 770 1,138 1,908 59.6

11 942 1,020 1,962 52.0

12 1,840 1,014 2,854 35.5

13 3,422 992 4,414 22.5

14 3,225 1,073 4,298 25.0

15 3,105 1,349 4,454 30.3

16 3,259 2,883 6,142 46.9







Tot 16,563 9,469 26,032 36.4

% 0.06 0.03 0.09

Summary: JLR Korea does well selling in a protected market and taking a good share of premium import sales. Japan is a challenging place to import cars, despite in this instance JLR facing little in the way of direct local competition. It should be winning more of the import market.

Data source: JAIA & JAMA (Japan) & KAIDA (Korea).
Picture source: Netcarshow.

22 August 2017

Honda Production - Canada & Mexico : 2016


Honda has a plant in Alliston (Canada), plus two in Mexico, El Salto (CR-V) and Celaya (HR-V and Fit). Canada made 411,000 cars in 2016, up nearly 7%. Mexico is new to the Honda car making fraternity but is expanding nicely. The 250,000 unit make was past with an increase of almost 23%.






Honda Canada



Total 411,162
6.8%



Civic 205,762 50.0% 15.1%

CR-V 205,400 50.0% -0.4%




Honda Mexico



Total 254,982
22.7%



HR-V 172,090 67.5% 71.4%

CR-V 59,288 23.3% -6.1%

Fit (aka Jazz) 23,604 9.3% -46.6%





Data source: Honda.

21 August 2017

Honda / Acura Production - US Plant : 2016


About 1.1 million Honda brand cars were made in the US in 2016, up 3.5% on 2015. There are four plants and five models made. In addition three plants make a total of five Acura models. That amounted to 191,000 units, down 8%. The total made for both marques is nearly 1.3 million which was +1.6% for 2016.

European readers may be surprised at the popularity of Honda and Acura in North America. Their safe, reliable image strikes a chord among buyers there. The Acura is designed for North America and sells well in that market.



Honda USA Units % +/-



Total 1,099,115
3.5



Marysville 378,393 34.4% -0.3%

Accord 378,393




Lincoln 305,276 27.8% 7.7%

Odyssey 130,586


Pilot 140,091


Ridgeline 34,599




Greensburg 248,820 22.6% 14.0%

Civic 248,820




East Liberty 166,626 15.2% -8.0%

CR-V 166,626





Acura USA Units % +/-



Total 190,937
-8.0



Marysville 58,453 5.3% -28.0%

TLX 43,156


ILX 15,297




Lincoln 64,300 5.9% -2.9%

MDX 64,300




East Liberty 68,184 6.2% 13.6%

RDX 67,472


NSX 712










Combined 1,290,052 % 1.6%



Accord 378,393 29.3% -0.3%

Civic 248,820 19.3% 14.0%

CR-V 166,626 12.9% -5.3%

Pilot 140,091 10.9% 5.6%

Odyssey 130,586 10.1% -13.3%

Ridgeline 34,599 2.7%



MDX 64,300 5.9% -2.9%

RDX 67,472 6.1% 12.4%

TLX 43,156 3.9% -18.9%

ILX 15,297 1.4% -45.4%

NSX 712 0.1% n/a





Data source: Honda.