26 January 2009

MINI: Sales 2008


MINI managed a 9,500 growth in 2008 or a 4.3% increase. With a new cross mini coming in 2009, it should manage 2008’s sales total. The USA really took to the MINI in 2008 while the British didn’t as much. Maybe the suicide door on the right side of the Clubman didn’t help. Whatever the reason, the US went from less than 19% of all MINI sales to over 23%, while the UK went from 21.5% to 17.5%. France and Belgium also made big gains, the latter going from 3,725 sales to 7,150! The Middle East is an educated guess, not something I normally do.

07/08 Sales/%share
2 1 USA 54100 23.3
1 2 UK 40750 17.5
3 3 Germany 30800 13.3
5 4 France 19000 8.2
4 5 Italy 18500 7.9
6 6 Japan 12750 5.5
7 7 Spain 10900 4.7
8 8 Belgium 7150 3.1
9 9 Canada 4900 2.1
10 10 Switzerland 3700 1.7
11 11 Netherlands 3400 1.5
14 12 China 3100 1.3
12 13 Australia 2100 0.9
15 14 Mexico 2000 0.9
13 15 RSA 1675 0.7
17 16 Greece 1675 0.7
16 17 Austria 1625 0.7
20 18 Portugal 1525 0.7
19 19 Korea 1125 0.5
18 20 Eire 1100 0.5
23 21 Russia 850 0.4
22 22 Sweden 800 0.3
24 23 Middle East 750 0.3
25 24 Luxembourg 625 0.3
21 25 Turkey 600 0.3
26 26 Argentina 425 0.2
29 27 Thailand 410 0.2
28 28 Denmark 400 0.2
27 29 Norway 375 0.2
32 30 Poland 350 0.1
Others 4825 2.1
Total 232425 100.0

2009 will not be as tough a year for MINI with the new model and the fact that they are fuel efficient cars. However, sales fell away badly toward the end of the year so perhaps the dream run of the little premium car may be over.

25 January 2009

Land Rover Sales: 2008


In the mid 1990’s, Land Rover made about 100,000 vehicles a year. Then it went to about 150,000 pa through to 2004. The next two years saw about 175,000 made, before exploding to 233,000 in 2008. That constant improvement came to an end in 2008, with production dropping to about 189,000. It’s second best year but clouds are building on the horizon. Initially in 2008, some European markets hit the brand with tax disincentives to buy this type of vehicle. But that paled into insignificance with the worldwide economic slump during the latter part of the year.

The days of the SUV as a popular town car are over and that’s all LR makes. It has a new smaller model in the pipeline but whatever happens, much lower manufacturing numbers will be the order of the day for the marque. Unions are trying to keep the number of workers that LR had previously, but this is nonsense. LR will have to scale back in a large way and that will mean workers being laid off in quantity.

The UK (-27%) remained the largest market for Land Rover, widening the gap on the second placed US (-40%) from 1,000 to 7,000. Russia increased a hefty 67% to leapfrog into third over Italy (-15%). China climbed from 8th to 5th with a 69% increase. Below is listed the top 30 countries I obtained data for:

07/08 Sales/%Share
1 1 UK 36800 19.7%
2 2 USA 29700 15.9%
4 3 Russia 20400 11.0%
3 4 Italy 13250 7.1%
8 5 China 10500 5.7%
7 6 Germany 7500 4.0%
5 7 Spain 5400 2.9%
? 8 UAE 4,900 2.6%
9 9 RSA 4750 2.5%
6 10 France 4371 2.1%
13 11 Brazil 4350 2.3%
11 12 Australia 4320 2.3%
12 13 Belgium 3100 1.7
10 14 Turkey 2,900 1.6%
14 15 Canada 2300 1.2
15 16 Eire 2020 1.1%
16 17 Netherlands 1800 1.0%
17 18 Switzerland 1700 0.9%
18 19 Pakistan 1550 0.8%
20 20 Austria 1190 0.6%
19 21 Japan 985 0.5%
24 22 Ukraine 890 0.5%
26 23 Romania 825
23 24 Poland 760
22 25 Mexico 725
28 26 Korea 665
30 27 Greece 465
29 28 Czech Rep 413
38 29 Botswana 390
27 30 Sweden 375

Expect all these figures to drop in 2009 as the changes in the market place really take hold.



PS. Figures have been updated.

20 January 2009

Jaguar Sales: 2008


Jaguar grew in sales by 8% in 2008, from 60,500 to 65,350. The XF, the S-Type replacement, was the reason for the success. A new XJ is coming this year too which should improve the excellent car with the conservative styling.
In 2003, 70% of Jaguars were sold in the US and UK. Now that is just above 50%, a much healthier ratio. The Middle East/North Africa is excluded from the chart, but sales were up 35% in 2008 to 2,350. This makes up many of the 5,600 others at the bottom of the sales chart, or 3.6% of all Jaguar sales worldwide.

07 08/ Sales/%Share
1 1 ..UK 20,400 31.2%
2 2 ..USA 14,800 22.7%
3 3 ..Germany 3900 6.0%
6 4 ..Italy 2,560 3.9%
4 5 ..Japan 2,150 3.3%
5 6 ..Spain 1,860 2.8%
9 7 ..Russia 1,690 2.6%
7 8 ..France 1,675 2.6%
8 9..Belgium 1,630 2.5%
10 10..China 1,350 2.1%
12 11 ..Switzerland 980 1.5%
14 12 ..Canada 930 1.4%
13 13 ..RSA 920 1.4%
11 14 ..Australia 890 1.4%
15 15 ..Netherlands 790 1.2%
16 16 ..Korea 560 0.9%
17 17 ..Austria 480 0.7%
19 18 ..Ireland 400 0.6%
24 19 ..Portugal 360 0.6%
20 20 ..Finland 310 0.5%
18 21 ..Turkey 310 0.5%
25 22 ..Sweden 300 0.5%
23 23 ..Poland 270
39 24 ..Lebanon 270
21 25 ..Greece 250

One must assume that 2009 will see lower sales but Jaguar will do better than its competitors.

Last update 7.02.12

Number Ones 2008: Americas

Not a comprehensive list but what I have. GM dominates and it is a weak area for Japanese brands. Nissan nearly took Mexico but just missed. Otherwise things do not change much.

GM (9)
Canada
Chile
Colombia
Ecuador
Mexico
Paraguay
Uruaguay
USA
Venesuela



Toyota (5)
Dominican Rep
Guatemala
Panama
Peru
Puerto Rico

Fiat
Brazil

VW
Argentina

17 January 2009

Number Ones 2008: Europe

VW is the top brand in Europe, followed by Ford, Opel, Renault and Peugeot. Toyota is 8th. So it is no surprise that VW has the most markets in which it stars as the most popular brand. Amazingly Toyota is 2nd when it comes to number ones in European countries despite its 8th position overall. See the list below and please note (N) denotes 2008 was a change from 2007.


VW (9)
Austria
Belgium
Germany
Litchenstein
Lithuania
Luxembourg
Netherlands
Norway(N)
Switzerland



Toyota (7)
Estonia
Finland
Greece
Iceland
Ireland
Latvia
Poland

Renault(3)
France
Portugal
Slovenia

Ford(2)
Spain (N)
UK

Opel(2)
Bulgaria
Croatia

Skoda(2)
Czech Rep
Slovakia

Dacia
Romania

Daewoo
Ukraine

Fiat
Italy

Lada
Russia

Nissan
Cyprus (N)

Peugeot
Denmark (N)

Suzuki
Hungary

Volvo
Sweden

11 January 2009

How Much Does It Matter? : Sales 2008


When a car company posts sales increases, it is greeted by the press as proof of success for that company. How much does it matter to have ever increasing sales? Jaguar is an example of why it is often deceptive. Around the 1990’s, Jaguar was making around the 40,000 cars per year. Then Ford pushed for increase in sales and between 2001-04, the average production was slightly over 120k. That latter period saw some of the worst loses Jaguar has ever posted. The last two years (2007 and 2008) Jaguar has made about 60,000 cars p.a. and made money doing so.

The point is volume isn’t of itself an indicator of profitability. Pushing too hard for sales growth, while looking good on the sales charts, often erodes profit. So rather than trying to break sales records, it’s obviously better to get good product selling at prices that make money on each car sold.



BMW has been determined to be the top premium car maker in volume by expanding its product range and seeking sales too keenly. Its profit per car has suffered accordingly, so 2009 will see a big sales drop as they emulate what Jaguar has done. This means a move away from unprofitable areas of the market and reducing discounts.

Jaguar now finds itself well placed to be a nice little earner for Tata. It just needs to get some platform sharing schemes in place as small volume has one drawback, spreading development costs over too few cars. Once that is organized, Jaguar will be the envy of other premium brands.

So while I enjoy checking out sales figures, I'm not beguiled by them. They are only part of the story. The most important thing is the bottom line.

07 January 2009

USA: Sales 2008


With sales down 18% on 2007 (or 2.9 million units), ’08 was a shocking result. December was down 36% (500,000 cars) alone. This is a massive drop in sales and has got to be hurting all car makers who do good business in the US. Sales for '08 are the worst since 1992. GM is still easily on top, with Toyota and Ford coming up 2 and 3.

Winners: Hard to find but Subaru getting a 0.3% increase counts, as does MINI +29%. Jaguar may have got a tiny increase, depending where you get your information.

Losers: Too much choice. GM –23% (down over 850,000 cars), Chrysler –30% (or 625,000 units), Mitsubishi –25%, Volvo –31%, Land Rover –40%, Saab –35%.

Prediction: 2009 surely has to be down again. Things are too unpredictable to know anything for certain but whatever happens, it will hurt car makers.