31 March 2014

Citroën Worldwide Car Sales By Model : 2013

100k C4 Picassos were sold in 2013. 

Citroën managed a slight increase in 2013, after an 11.4% drop in 2012. By combining both Citroën and Peugeot car sales, you find Citroën's share has increased from 40% in 2011, 42.5% in '12 and now 45%.

I think years ago when Peugeot acquired Citroën, one of the brands should have been a mass market brand and the other gone more upmarket. That didn't happen although the DS models in the Citroën range have been a move to take the brand up a notch in both image and profitability. Much more needs to be done in that area.

When it comes to the DS models, they are based on other Citroëns and I wondered whether to class them with the donor vehicle, but decided to keep them separate. The Xsara Picasso I assume was replaced by the C3 Picasso, but it may also have been superceded by the C4 Picasso too. I guess it doesn't matter too much.

I notice many viewers come from France, so any comments from you about what I have written here would be welcome. Comments can be anonymous so no need to sign in, but they have to be moderated before release because of the spam that tries to get in.


11 12 13
Sales Share +/-

1 1 1 C4/ZX 339,244 26.0% 6%




C4 283,322
7%




ZX 55,922
1%

2 2 2 C3 177,077 13.5% -18%

3 4 3 C4 Picasso 99,887 7.6% 20%

4 3 4 C3/Xs Picasso 90,056 6.9% 2%




C3 Picasso 90,015
6%




Xsara Picasso 41
-99%

7 6 5 DS3 69,014 5.3% 1%

5 5 6 C5 65,549 5.0% -14%

6 7 7 C1 59,418 4.5% -11%

- 12 8 C-Elysse 56,241 4.3% 899%

8 8 9 DS4 29,802 2.3% -10%

12 9 10 DS5 23,878 1.8% -14%

10 10 11 C4 Air-X/C Cr 13,757 1.1% -32%




C4 Aircross 13,633
-20%




C Crosser 124
-96%

9 11 12 C2 9,997 0.8% -32%

11 13 13 C8 2,760 0.2% -32%

13 14 14 C-Zero 338 0.0% -90%

14 15 15 C6 31 0.0% -98%




Total 1,037,049
0.8%

Data source: Thanks to PSA.

Summary: I wonder what direction Citroën will take from here. Going more upmarket would be an option, leaving Peugeot to take the volume route. I guess the classier DS range has been reasonably successful but the sales for them are still quite low. It would be a long process to get Citroën to a higher level because with premium cars, perception is everything and Citroën is still very much viewed as a mass market brand.
70k DS3s found homes. Was that enough?

30 March 2014

Peugeot Worldwide Car Sales By Model : 2013

208 GTi. You need the excitement in the range...

Everyone knows that Peugeot is doing it tough at the moment. Under-utilised factories in France and a product line up that is confusing to anyone not familiar to the brand. Keeping older models running once replaced doesn't help the perception of clutter. In summary, it seems to be a company falling behind.

That said, the recent injection of funds by the French government and Chinese car maker Dongfeng in return for share in the company is helpful. How that will pan out time will tell, but something had to be done.

In case you wonder how the numbers work, the first digit is the size, the second number is always zero and means Peugeot (or nothing really), while the third is the generation. So the 206 was replaced by the 207, which in turn was superseded by the 208. They all continue to sell though (very French). A second central zero equates to a higher body style.

The 200 range of small cars leads the way, with the 208's sales over a third of a million. The next model up, the 308 nearly made a quarter of a mil sales. After that it falls away. There are too many models not doing enough and there is no quick fix to that.


11 12 13
Sales Share +/-

1 1 1 206/7/8 466,316 35.7% -18%




206 72,658 -64%




207 59,219 -60%




208 334,439 51%

2 2 2 307/8 256,565 19.6% -11%




307 15,852
-55%




308 240,713
-4%

4 5 3 3008 140,642 10.8% 30%

5 3 4 508 89,492 6.8% -26%

7 6 5 408 83,137 6.4% 4%

- 14 6 2008 74,428 5.7%

- 11 7 301 72,182 5.5%

6 7 8 107 57,685 4.4% -24%

8 8 9 5008 44,411
-15%

10 9 10 4007/8 9,882 0.8% -18%




4007 822 -70%




4008 9,060
-2%

9 10 11 RCZ 9,249 0.7% -17%

11 12 12 807 2,788 0.2% -38%

12 13 13 ION 467 0.0% -84%

3 4 - 405/7




Total 1,307,244
-9.3%

Data source: Thanks to PSA.

... as well as the practical.

29 March 2014

VW LCV Production : 2013

The Transporter/Caravelle.

VW also make light commercial vehicles as well as trucks. I won't go as far as HCVs, but LCVs are part of many people's lives. Some even are used as private transport. So what was 2013 like for production of such vehicles?



The Caddy.
The Transporter is a multi purpose medium sized van that includes the Caravelle MPV. It amounts to just over a third of VW LCV production.

The small Caddy is sold with seats (kombi) and as a working van. Between them they account for 29% of all LCVs.

The Saveiro.
The Saveiro is a small pick-up truck based on the Gol and made in South America. Its been around since 1983.

The medium sized pick-up Amarok is manufactured in Argentina and is a relative newcomer to the range, since only 2010.




11 12 13
Sales Share +/-

1 1 1 Transporter 176,913 34.6% -3.6%



- Caravelle 107,033
-4.9%



- Van 69,880 -1.7%

2 2 2 Caddy 148,861 29.1% 2.9%



- Kombi 77,792
4.3%



- Van 71,069 1.4%

3 3 3 Saveiro 93,334 18.3% 17.1%

4 4 4 Amarok 91,739 18.0% 16.7%




Total 510,847
5.0%

Data source: Thanks to VW Group.

The Amarok.

28 March 2014

Bentley/Lamborghini Production : 2013

The new Flying Spur flying out of showrooms.

These are two of the halo marques that VW own, both have greatly increased sales in the time that they have been part of the VW Group. Bentley is being produced in record numbers, and Lamborghini one of it's better years.

Firstly, Bentley. Three models make up the range and two variants with the Continental GT. The Flying Spur was updated for 2013 and that certainly gave production numbers a boost, +124.5% to be precise. A total increase of 19.4% is very strong.


11 12 13
Sales Share +/-

1 1 1 Continental 5,799 53.3% -6.1%



Coupe 3,602 1.9%




Convertible 2,197 -16.7%

2 2 2 Flying Spur 3,960 36.4% 124.5%

3 3 3 Mulsanne 1,117 10.3% -4.4%




Total 10,876
19.4%

Meanwhile Lamborghini could not quite manage the same success in 2013. The Aventador introducing the Roadster model variant pushed it past the aging Gallardo. The new Huracán is now arriving for 2014 and just appeared on the chart. It replaces the very popular Gallardo so has big shoes to fill.


11 12 13
Sales Share +/-

2 2 1 Aventador 1,113 52.5% 14.0%




Coupe 710 -25.9%




Roadster 403 n/a

1 1 2 Gallardo 933 44.0% -23.6%




Coupe 653 -20.6%




Spyder 280 -29.8%

- - 3 Huracan 76 3.6%




Total Car 2,122 -3.4%

Data source: Thanks to VW. 

The Lambo Huracán looks like it can hurry. 

27 March 2014

Porsche Production by Model: 2013

The Cayenne. Sales are not to be sneezed at.

Porsche has joined the VW stable and production numbers are coming through. I may have been able to go back into Porsche figures as a stand alone marque, but they were April to March I seem to remember so wouldn't align with VW calendar ones.

The unthinkable has happened and half of Porsche production is for an SUV. When the smaller Macan gets into its stride, then cars - especially sports cars - will be merely a side show in comparison. The sports car is already down to 35% and will reduce considerably from here.


13
Production Share

1 Cayenne 81,916 49.4%

2 911 29,751 17.9%

3 Boxster/Cayman 28,996 17.5%

4 Panamera 24,798 15.0%

5 Macan 312 0.2%

6 918 Spyder 35 0.0%


Total 165,808

Data source: Thanks to VW.

Looks like it always did, and still going strong.

SEAT Production By Model : 2013

The Ibiza looks sharp and sporty. Production was down in 2013

SEAT went rather well in 2013, production up nearly 10% was strong. To understanding the make is difficult for me as they are not sold in NZ. They seem to have a slightly sporty, youthful image but it hasn't worked that well. VW hopes for 500,000 SEAT sales by 2018. From what I can gather:

The Ibiza is a hatchback/estate car which is not that new so production figures are down. The León is as the Ibiza but larger and a newer model, with sales increasing. The Altea and Toledo are combined by VW for production numbers but I am not sure why. The Altea is an MPV made in Spain while the Toledo is a 5 door liftback made in the Czech Republic, in other words a Škoda Rapid.

The Mii is a newish model the same as the VW UP! and Škoda Citigo, all built in Slovakia. I was surprised to see production down considering it's a fresh product. The Alhambra is a large MPV made in Portugal, it's sibling being the VW Sharan. The current version has been around since 2010 and is a solid but modest seller. The Exeo was the top of the range sedan/estate car which finished in 2013, hence the slump in production.


11 12 13
Production Share +/-

1 1 1 Ibiza 145,041 41.1% -9.8%

2 2 2 Leon 114,568 32.5% 60.7%

3 3 3 Altea/Toledo 43,055 12.2% 32.6%

6 4 4 Mii 25,489 7.2% -3.5%

5 5 5 Alhambra 19,990 5.7% 3.1%

4 6 6 Exeo 4,681 1.3% -56.9%




Total 352,824
9.8%

Data source: Thanks to VW.

Summary: SEAT is a brand that is costing VW money as it struggles hard to be profitable. There is something to like about the brand, but finding enough buyers - for what is a make that is almost exclusively sold in Europe - is proving a challenge.

The Alhambra is considered a large MPV in Europe