31 December 2014

Peugeot/Citroën Prod Cars/LCVs By Nation : 2013

After many years of providing OICA with a breakdown of production by nation, this year, the data does not differentiate between Peugeot and Citroën. All my historical data separates the two, so of no use. Hopefully PSA has simply taken a hiatus from providing data for each. So what I did was look at total production by make, broken down in to domestic and overseas.

France +/- Abroad +/- Total +/-
Peugeot 527,418 -14.9% 1,024,998 -2.2% 1,552,416 -6.9%
Citroën 392,478 -20.6% 869,412 16.0% 1,261,890 1.4%

Data source: CCFA.

Peugeot: Comparing 2013 with 2012, total volume was down 6.9%, with local production -14.9%. The main reason I could make out was older models such as the 206 and 207 winding down, and increase for the 208 not fully compensating. Also the 405 ended it's eternal run. In 2011, Peugeot was the 11th largest car brand, but in two years it has fallen to 16th. 

Peugeot has joined the small SUV segment with the 2008

Citroen: For the 2012 /13 period, total volume was up 1.4%, despite a very depressed domestic output. The C4/C4 Picasso did well and kept the brand in plus territory. Citroën also has a solid presence in China which helps. Citroën was 16th for global production in 2011, but is 18th now, with Mitsubishi breathing down its neck. 

The C4 Picasso was Citroën's best seller in 2013

Summary: The combined brands under PSA have been consolidating as the company tries to win back sales. In such a competitive industry that won't be easy. Both marques going head to head for much the same customer isn't helpful either. 

Audi Production Cars/LCVs By Nation : 2013

The 'seen one, seen them all' Audi styling. In this case the A4

Audi is the 15th largest car maker, and moving up the list. It surprises me that despite the production numbers of Audi, very few are made outside of Germany and China. In fact China is the only country outside of Europe where they have any production. Not exactly a global brand on that basis.

They seem to have assembly operations in Russia, India and Indonesia but with presumably insufficient local content to be called production facilities. Below the chart is some detail of production and assembly outside of Germany:


11 12 13 Nation Prod Share

1 1 1 Germany 852,330 53.0%

2 2 2 China 420,149 26.1%

3 3 3 Belgium 120,520 7.5%

6 4 4 Spain 106,533 6.6%

4 5 5 Slovakia 63,543 4.0%

5 6 6 Hungary 42,851 2.7%

7 7 7 Italy 2,122 0.1%


Total 1,608,048

Data source: OICA and VW.

Production:

Belgium: A1.
China: A3, A4L, A6L, Q3 and Q5.
Hungary: TT variants and A3/cabriolet.
Slovakia: Q7.
Spain: Q3.

Assembly:

India: A4, A6, Q3, Q5, and Q7.
Indonesia: A4 and A6.
Russia: A6, A7, A8L, Q5 and Q7.

30 December 2014

Mercedes Benz Production Cars/LCVs By Nation : 2013

The E63 AMG. That means it goes fast

After not releasing production by nation in 2012, thankfully they decided it was OK to do so for 2013. Otherwise they would have missed out on this most important ranking series. They are 14th in the world, excluding heavy duty vehicles, of which they make many.

There is strong rivalry between the BAM car makers, that is BMW, Audi and Mercedes. The fact they are 14th to 16th ranked shows how close they shadow each other. Like BMW, most Mercedes Benz cars are from Germany. They are made in more countries, but most in small numbers. They have increased capacity in the US to 300,000 SUVs per annum and have joined with Nissan's Infiniti to share a plant in Mexico. I see that as a smart move. For more on that venture, please click here.

The GLK. Next time he'll use his stanav 

In the struggle for the bragging rights to be the largest premium car maker, the fight is on. It wouldn't shape any purchasing decision I would make, but for reasons I could explore another time, it is important for some.


11 12 13 Nation Prod Share

1 1 1 Germany 1,156,345 68.9%

2 2 2 USA 185,026 11.0%

4 ? 3 China 123,449 7.4%

9 ? 4 Hungary 109,263 6.5%

5 ? 5 South Africa 50,287 3.0%

3 ? 6 Spain 33,842 2.0%

7 ? 7 Austria 12,675 0.8%

- ? 8 Finland 7,609 0.5%

- ? 9 Russia 963 0.1%


Total 1,679,459

Data source: OICA and Mercedes Benz.

BMW Production Cars/LCVs By Nation : 2013

The 3 Series GT. Yet another niche found

For the size BMW has become, it's surprising they are made in so few countries. Two out of three cars are made at home, and has been like that for years. Nearly 80% of BMWs were made in Germany in 2010, so things are changing. They make the list in 13th position.

China replaced Austria in 2010, but otherwise an unchanging production base. When making a higher profit margin car, so many produced in a high wage country isn't really an issue. There is a plan to built a new plant in Mexico, with something like 150,000 capacity. It is planned to commence production in 2019.


11 12 13 Nation Prod Share

1 1 1 Germany 1,112,727 65.5%

2 2 2 USA 306,542 18.0%

3 3 3 China 214,920 12.6%

4 4 4 South Africa 65,646 3.9%


Total 1,699,835

Data source: OICA and BMW.

The BMW X5. Could you really call it stylish? I can't

29 December 2014

Fiat Production Cars/LCVs By Nation : 2013

The Serbian built 500L. Go forth and conquer! 

Fiat was once the darling of the European car buying public. After losing it's way, it is now fighting it's way back and now with the help of Chrysler under the FCA company. It relies heavily on Brazil for profit and struggles to make money manufacturing cars in Italy. In 2013 they were 12th biggest car/LCV maker.

The Turkish made Qubo. I like its style. 

Europe accounts for 49.9% of the total, the Americas 48.3%, and 1.8% in India. Clearly it has work to do to globalise its operation. No production in the world's biggest market China, which it ceased it's manufacturing there in 2007. Having got in there very early, it failed to capitalise on the opportunity. Fiat has only just passed it's 2002 India production figure! A case of many missed opportunities.


11 12 13 Nation Prod Share

1 1 1 Brazil 740,174 38.1%

3 2 2 Italy 485,061 25.0%

2 3 3 Poland 244,326 12.6%

9 6 4 Serbia 113,878 5.9%

4 4 5 Turkey 107,319 5.5%

5 5 6 Argentina 104,891 5.4%

- - 7 Mexico 92,464 4.8%

7 7 8 India 35,650 1.8%

6 8 9 France 13,528 0.7%

8 9 10 Hungary 4,637 0.2%


Total 1,941,928

Data source: OICA and Fiat.

Chrysler Production Cars/LCVs By Nation : 2013

The Challenger in a barn down south. Moonshine anyone?

Coming in 11th is Fiat owned Chrysler. Chrysler once had a European arm as do Ford and GM, but failed to really make it work. It retreated to the US and there it stayed. It did own a share of Mitsubishi for a while and formed a brief and unhappy alliance with Daimler. Now part of an alliance with Fiat, which in turn is now FCA. So far the collaboration is working well.

The Renegade. Did the Von Trapps not think to use one? 

All it's production is in one region but soon some will be in Italy as well. That will be the new, small Jeep Renegade model. The brands that make up Chrysler mainly produce LCVs, such as pick-up trucks, SUVs and MPVs. Just over 75% of all production would be classed as such.


11 12 13 Nation Prod Share

1 1 1 USA 1,497,205 62.4%

2 2 2 Canada 566,782 23.6%

3 3 3 Mexico 333,817 13.9%


Total 2,397,804

Date source: OICA and Chrysler.

28 December 2014

Kia Production Cars/LCVs By Nation : 2013

The 2014 Optima model

Kia has 'the power to surprise' apparently. The surprise is it's excessive reliance on local production, which is not healthy. All it needs is a lengthy strike to really hurt its ability to supply cars. It is building a plant in Mexico which will help to spread it's production volumes. Being 10th in the world for car/LCV production is a fine effort.

It wasn't that long ago that all it's cars were made in Korea. It started with China less than ten years ago (now two plants there), then in Slovakia (2007) and the USA (late 2009).


11 12 13 Nation Prod Share

1 1 1 Korea 1,416,879 53.5%

2 2 2 China 551,006 20.8%

3 3 3 USA 369,299 13.9%

4 4 4 Slovakia 313,000 11.8%


Total 2,650,184

Data source: OICA and Kia.

The European Ceed

Renault Group Production Cars/LCVs By Nation : 2013

The Renault Captur is proving popular

This group consists of Renault (France), Dacia (Romania) and Samsung (Korea). Romania, Turkey, Morocco and India all had sizable gains in the share they produce. Korea, Slovenia and Iran were the opposite. China is not on the list below. That is a serious omission as volume and profit is to be had there. Europe accounted for 66.6% of the total, South America 18.0%, Asia 7.9% and Africa / Middle East 7.6%. It sits 9th biggest car maker as I interpret it.

The Dacia Logan MCV 

One thing that stands out for Renault is the acquisition and clever use of Dacia. Without that, Renault would not be in a very good place. The no frills cars they make are popular and are sold under the Renault logo too. The profit margin for a budget brand are good also.


11 12 13 Nation Prod Share

1 1 1 France 506,006 18.7%

3 3 2 Romania 342,856 12.7%

2 2 3 Spain 332,930 12.3%

4 4 4 Turkey 330,554 12.2%

5 5 5 Brazil 292,444 10.8%

8 6 6 Russia 195,316 7.2%

11 10 7 Morocco 167,452 6.2%

6 7 8 Korea 132,307 4.9%

9 9 9 Argentina 117,753 4.4%

7 8 10 Slovenia 93,734 3.5%

14 13 11 India 80,394 3.0%

12 12 12 Colombia 74,836 2.8%

10 11 13 Iran 31,711 1.2%

15 15 14 Sth Africa 6,382 0.2%




Total 2,704,675

Data source: OICA and Renault.