31 October 2015

Car/LCV Sales Russia By Brand : 2001-04


Sales data for Russia today is quite accessible but go back to this time and it is not so much. In fact prior to 2001, I don't have much at all. There are many readers from Russia that come to this blog so if anyone from that region can let me know where I can find older sales statistics, please drop me an email rdc1234@gmail.com.

Lada was totally dominant back then with Western makes just taking off. Lada had 75% of sales in 2001 and just over 50% by 2004. Clearly Lada's share was not sustainable in a competitive environment as the market opened up. I have colour coded the list below by region so you can easily see where the brands come from.


Rk Make 2001 2002 2003 2004

1 Lada 844,987 731,887 809,128 762,131

2 GAZ 81,908 65,659 56,648 65,870

3 Chevrolet 538 564 22,364 56,514

4 Hyundai 2,205 5,575 14,561 50,654

5 Toyota 3,928 8,302 25,075 43,867

6 Ford 4,124 6,669 20,712 39,241

7 Daewoo 10,000 12,418 20,255 35,398

8 Mitsubishi 5,940 8,167 17,663 30,097

9 Nissan 5,286 8,026 9,470 28,434

10 Kia 3,727 5,382 12,420 19,119

11 UAZ


18,042

12 Renault 5,606 8,337 11,357 16,126

13 Opel 1,458 2,865 7,318 9,153

14 Peugeot 4,246 6,984 8,325 8,782

15 Mazda 1,221 641 1,862 8,565

16 VW 7,254 7,972 6,335 7,588

17 Suzuki 1,220 1,912 4,044 6,685

18 Honda 837 1,340 3,574 6,009

19 Škoda 8,391 9,444 6,678 5,428

20 Volvo 2,402 2,929 5,027 5,048

21 BMW 2,636 3,790 3,774 4,807

22 Citroën 1,009 2,272 2,973 4,345

23 Audi 2,508 2,700 3,111 4,100

24 Mercedes 3,806 2,441 3,193 4,014

25 Subaru 343 571 1,272 3,733

26 Lexus 154 328 1,397 3,559

27 Land Rover 408 839 1,582 2,436

28 Chrysler 190 380 761 1,166

29 MG Rover
75 347 704

30 Ssangyong 26 142 168 350

31 Saab 144 199 375 345

32 Porsche

242 267

33 ZX Auto


260

34 Cadilac 1 25 41 211

35 MINI 32 96 128 194

36 Alfa Romeo 103 108 201 163

37 Jaguar 54 118 178 132

38 Derways


93

39 Fiat 510 248 103 87

40 Seat 77 127 250 87

41 Hummer

8 83

42 Bentley

40 64

43 Rolls Royce


24

44 Maserati


20

45 Ferrari


15

46 Isuzu 85 45 12


Others 102,396 134,005 107,766 130,031


Total 1,109,760 1,043,582 1,190,738 1,384,041

30 October 2015

Have Some Fun

I recall some years back doing some work for a company that had a boss from Germany. I noticed the staff at the company seemed a bit fearful of him because he could get very angry if things were not done his way. The following comparison is between what I saw of this man and VW.

I wasn't an employee but in my work there I made a decision that got him angry and he really yelled at me. A short time later a situation arose that I had to make a decision again in the same circumstances and I knew I had to repeat what he told me never to do again. On finding out, he realised I had to do it that way and said nothing. I hoped he would say I did the right thing, but that would be backing down and he was too proud for that. In many ways I see the culture at VW as similar. Employees were operating in an environment of fear. Upsetting the top brass was avoided at all cost.

Boring. At least the colour suits it

Now VW want to change that and this scandal is the catalyst. The fact dieselgate even happened shows how bad things had become at VW. I assume the culture of fear is to be banished. Being the #1 car maker by volume is no longer the issue, but improved profitability is. The staff have been told to have fun! When I look at the new Passat for example, I see it designed by people who wouldn't know fun if it jumped up and bit them.

I like cars with style. If a car has something beautiful or even cheeky about it, then I'm interested. If it looks dull, then I don't want to own it. That's probably why nothing in the VW range has any appeal to me. A friend of mine hates the look of a the Nissan Juke and recently bought a VW Golf. Enough said. I'm looking forward to see what VW can come up with if its workers are having fun.

Now this car looks fun. I like it

Mature Market Vehicle Production : Japan


Japan is seen as an industrial miracle of post war years. They set about systematically improving their products and searching for markets to sell in. They cooperated in a way the west would think was uncompetitive. It worked and Japan became a leading car making country.

As volumes reached numbers that could lead to a consumer backlash overseas, they set up factories to avoid that. If nations restricted car imports, they built factories there too, to get a vice like grip on those markets. That is why you will notice a drop in Japanese production from the middle of the chart, overseas plants opening. The big fall in commercial vehicle numbers will be because of production being moved to Asian nations.


Year Vehicle Car CV % CV

1960 481,000 165,000 316,000 65.7%

1965 1,875,000 696,000 1,179,000 62.9%

1970 5,289,000 3,179,000 2,110,000 39.9%

1975 6,942,000 4,568,000 2,374,000 34.2%

1980 11,043,000 7,038,000 4,005,000 36.3%

1985 12,271,000 7,647,000 4,624,000 37.7%

1990 13,487,000 9,948,000 3,539,000 26.2%

1995 10,196,000 7,611,000 2,585,000 25.4%

2000 10,144,000 8,363,000 1,781,000 17.6%

2005 10,800,000 9,017,000 1,783,000 16.5%

2010 9,626,000 8,307,000 1,319,000 13.7%

2014 9,774,000 8,277,000 1,497,000 15.3%

Summary: The careful and diligent way Japan approached production and export was learnt from the West, but not done in the West. Despite high costs associated with car assembly in Japan, efficiencies and a government policy of keeping the Yen undervalued has allowed a large number of vehicles to continue to be made there.

Data source: JAMA.