30 April 2016

East England Car Sales By Brand : 2015

With over 5.8 million people, it is the fourth largest of the nine regions numerically and below average population density at 306 people per square kilometer (England average 407). It has the third highest income average at over £26,800 (£27,500). EE has 11% of the population and 12% of car sales. Car sales were up 12.9% (6.3%), almost twice that of England as a whole.

There is a car manufacturer in this region, but not on the chart below due to its diminutive size. That is Lotus sports cars.

Winners: While Ford ever so slightly lost market share in this region, the fact it is twice the size of its nearest competitor would have to count as a win. That said it was nudging 27% back in 2009, where my statistics begin. 20.2% share is well ahead of the nation (12.7%) BMW is a popular brand with 10.1% (6.4%) and 2nd (4th). A big mover was Nissan, good to see as it is a major car producer in the UK. 6.8% share (5.8%) and third (6th). MINI does well here with 4.2% (2.4%) and 8th (17th).

Losers: VW took only 6.6% (8.5%) for 5th (3rd) and Vauxhall 6.6% (10.2%). Mercedes secured a disappointing 4.2% (5.5%) and Hyundai a modest 2.0% (3.3%) for 16th spot (10th). Citroën likewise got 2.0% (3.0%) for a 17th ranking (11th).

I could add more but it seems the East Of England is quite different from the national average for many brands. Nissan and MINI both had strong increases in sales. However, there was only one brand that could feature as the car pic for this region (see below).


14 15 Make 2015 % +/-

1 1 Ford 55,141 20.2 -1%
+20 or more

2 2 BMW 27,736 10.1 5%


6 3 Nissan 19,000 6.9 22%
0 to +19

3 4 Vauxhall 17,929 6.6 -18%


4 5 Volkswagen 17,466 6.4 -7%
-1 to -19

5 6 Audi 15,827 5.8 -2%


7 7 Mercedes 11,541 4.2 7%
-20 or less

11 8 MINI 11,360 4.2 38%


8 9 Toyota 9,127 3.3 3%


10 10 Fiat 7,930 2.9 -7%


15 11 Renault 7,222 2.6 18%


9 12 Peugeot 7,079 2.6 -17%


12 13 Kia 6,382 2.3 -17%


18 14 Land Rover 6,199 2.3 6%


17 15 Škoda 5,696 2.1 -5%


16 16 Hyundai 5,528 2.0 -10%


13 17 Citroën 5,463 2.0 -21%


14 18 Honda 5,298 1.9 -14%


19 19 Volvo 4,367 1.6 -6%


21 20 Mazda 4,164 1.5 6%


22 21 Suzuki 3,193 1.2 -18%


20 22 Seat 3,146 1.2 -25%


25 23 Mitsubishi 2,423 0.9 93%


24 24 Dacia 1,930 0.7 15%


23 25 Jaguar 1,679 0.6 -1%


30 26 Jeep 1,482 0.5 136%


29 27 smart 1,347 0.5 67%


27 28 Porsche 1,327 0.5 22%


28 29 Lexus 1,027 0.4 4%



Others 4,967 1.8




Total 273,483




Data source: DTI.

28 April 2016

Fiat Production In Italy: 2010-2014

It's hard to put a positive spin on what has happened to car production in Italy. Numbers dropped below 400,000 in 2010 and 300,000 a year later. Production was about as low as it could go without disappearing, for a mainstream brand needs volume. Yet somehow it is surviving. With the arrival of the 500X, it looks like things are turning around. Added to that the Jeep Renegade (not included here because we are talking Fiat only) and numbers are improving.


Panda: This tiny city car returned from Polish production to Italy in 2011 and that became the biggest model made here by 2013.


500X: This mini crossover vehicle has entered a growing segment and should bolster Fiat production. It had only just arrived in late 2014 so had little impact that year.


Model 2010 2011 2012 2013 2014

Panda - 3,148 104,373 149,193 157,130

Punto 268,283 224,565 138,454 116,391 91,402

500X - - - - 4,157

Bravo/Brava 44,685 30,065 16,833 9,803 2,604

Idea 5,864 5,874 2,381 - -

Croma 9,328 - - - -

Multipla 7,835 - - - -

Total 335,995 263,652 262,041 275,387 255,293

Data source: ANFIA.

Summary: A quarter of a million cars is chicken feed in today's market environment where volume is essential to viability. It does look like the situation is turning around but to what degree only Fiat could say. Most Fiat cars are made elsewhere but it is important that production is maintained in Italy for what is an Italian brand. 

27 April 2016

The Mazda MX-5 Hits One Million


Mazda are a lesser car maker in Japan. They have to work hard to be noticed and that means being a little different. One of those is making a sports car, one inspired by the British varieties such as MG and Triumph that were successful in years gone by. Mazda did it very well and had a winner on their hands. They have just made one million of the MX-5 to prove it.

In 1989, the car was introduced. Initial sales were good but over the years the popularity of the sports car genre has waned. Mazda has persisted nevertheless and nearly 29 years later, the fourth generation is here. First up the NA was made from 1989-1997. Then the NB went from 1998-2005. The third iteration (NC) was from 2006-2015. The ND has just been released and will also be sold as a Fiat.

Over the years, production has gone down. The data below shows the consistent trend, with spikes for new model introductions. The data below doesn't give 2016 figures and I assume 2016 production will not make this list hit the seven digit number. Therefore they may be slight inaccuracies in some of the figures but it is very close. Also, identical sales and production for 2015 doesn't seem likely. However, that is what I got.

With sports cars not enjoying as much popularity, I wonder if a fifth series would ever be made. I guess if the business case is sound, it would.


Year Sales Prod

1988
12

1989 35,843 45,266

1990 75,798 95,640

1991 71,538 63,434

1992 53,020 52,712

1993 45,145 44,743

1994 38,824 39,623

1995 35,649 31,886

1996 33,201 33,610

1997 32,035 27,037

1998 49,205 58,682

1999 46,402 44,851

2000 44,610 47,496

2001 39,266 38,870

2002 38,958 40,754

2003 33,004 30,106

2004 26,763 24,232

2005 25,263 29,950

2006 44,243 48,389

2007 41,574 37,022

2008 28,743 22,886

2009 22,139 19,341

2010 20,066 20,554

2011 16,582 14,995

2012 15,836 15,400

2013 13,770 11,639

2014 11,916 9,150

2015 12,209 12,209

2016 ? ?

Total 951,602 960,489

Data source: Everything explained.