15 May 2017

Mitsubishi Model Production : 2015


Mitsubishi Motors was recently taken over by Renault-Nissan. It had been through a scandal to do with fuel consumption figures and it was struggling anyway. The company will benefit with new arrangement and ensure its future success. I did a 1997-2014 series that can be found under the label Brand-Mitsubishi link to right of the screen. Now to add 2015.

The numbers come from MMC and are interpreted as best I can. There are model swaps and joint ventures that have to be negotiated. I try to keep it to the Mitsubishi brand only. It's not always clear how to adjudicate on what is presented, so it is close to being - if not entirely - accurate.

Cars/MPVs: In 2015 they accounted for 41.1% of total production, down slightly from 41.6%. Total production was lower tot he tune of 6%. Cars do not offer high margins, especially smaller ones so the numbers here are surely not sufficient to be profitable. The best model (Mirage) is third most produced overall.

SUVs: This is the area that has presumably kept MMC afloat. More profitable and an area that the company did well to get into when it did. Numerically, the 40.3% share is about the same as cars and a 3% gain had this category up from 37.1% in 2014. The top two models are included in this segment.

LCVs: With production down 17%, share of the MMC total fell from 21.3% to 18.6%. A new model Triton came in this year but didn't fully impact on the figures.

Total: Regionally, Japan makes up 57% of total production, the highest since 2010. Asia accounts for 37%, the rest just under 6%.

All up, production was down 5%, to just under 1,145,000. That isn't enough for an independent company so Renault Nissan will eventually provide cost savings that should be mutually beneficial. Hopefully this sort of data will be available for future years.

14 15 Model 2015 % +/-
2014 %









Passenger Car/MPV
4 3 Mirage/Attrage 137,590 12.0% 6%
130,090 10.8%
7 5 Lancer 127,509 11.1% 9%
117,283 9.7%
8 6 eK Wagon 95,803 8.4% -13%
110,300 9.1%
6 7 eK Space 89,868 7.8% -28%
124,748 10.3%
12 12 Adventure 7,204 0.6% 16%
6,237 0.5%
16 13 i/i MIEV 4,743 0.4% 37%
3,461 0.3%
14 14 Colt Plus 4,034 0.4% -15%
4,750 0.4%
13 15 Zinger 3,013 0.3% -40%
5,021 0.4%
19 18 Galant 452 0.0% 503%
75 0.0%


Total Car 470,216 41.1% -6%
501,965 41.6%









SUV
3 1 Outlander 187,869 16.4% 29%
146,148 12.1%
1 2 RVR 143,061 12.5% -18%
174,852 14.5%
5 8 Pajero Sport 76,469 6.7% 14%
66,979 5.6%
9 9 Pajero 53,393 4.7% -2%
54,267 4.5%
18 17 Jeep 472 0.0% -6%
502 0.0%
15 - Pajero iO - n/a
4,500 0.4%


Total SUV 461,264 40.3% 3%
447,248 37.1%









Light Commercial vehicle
2 4 Triton 136,341 11.9% -20%
171,005 14.2%
10 10 Delica 52,966 4.6% -5%
55,916 4.6%
11 11 T120 23,568 2.1% -19%
29,184 2.4%
17 16 Minicab 474 0.0% -55%
1,042 0.1%


Total LCV 213,349 18.6% -17%
257,147 21.3%











Grand Total 1,144,829 100.0% -5%
1,206,360

Data source: MMC.

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