30 June 2017

UK Engine Production By Manufacturer : 2015-16

The new JLR engine plant in Wolverhampton, UK

UK engine production is one of the few recent success stories in manufacturing. From the nation that brought the world the industrial revolution that is a sad indictment. Under-investment, poor labour relations, a high currency value and little loyalty from the public all played their part. It suits some manufacturers to make engines in the UK so the numbers aren't bad.

Ford is the main producer, turning to engines after it ceased all car making there. Numbers were down in 2016, but these things are cyclical anyway. It still made just over half of the total.

Nissan and Honda numbers were slightly up but their share was slightly down. BMW and Toyota were up on both counts. JLR has returned to engine manufacturing for the first time since 2005.

This year engines made for cars manufactured locally were up 32%, while those exported dropped 6%. That still means 55% are sent offshore as they are, but that is lower than it has been for some time.

Summary: The value that engine manufacturing brings to a country is less than car assembly. Still, in a nation that has too long neglected its manufacturing history this is a positive. They are not record figures but, rather, solid ones.

The figures below are in thousands, so three zeros need to be added.

Data source: SMMT.


Maker/Yr 2016 2015 +/-

Ford 1,441 1,607 -10.3%

56.6% 67.8%

Nissan 265 251 5.6%

10.4% 10.6%

BMW 257 171 50.3%

10.1% 7.2%

Toyota 240 204 17.6%

9.4% 8.6%

JLR 201 -

7.9% 0.0%

Honda 132 125 5.6%

5.2% 5.3%

Bentley 13 11 18.2%

0.5% 0.5%

Summary

Local 1,125 852 32.0%

% 44.2% 36.0%

Export 1,421 1,517 -6.3%

% 55.8% 64.0%

Total 2,546 2,348 8.4%

27 June 2017

Citroën Germany Sales (Model) : 2010-2016


Between 2000 to 2009, Citroën sales in Germany increased from 50,000 to 100,000. Leading the way was the tiny C1 model, introduced in 2006 and by 2009, over 22,000 sales were achieved for that model. Citroën's total market share was up to 2.9%. Things were looking good but change was in the wind.

In 2010, the DS brand was spun off as a premium alternative to Citroën. Sales in Germany fell 23%, Citroën sales slumped 37% (32% including DS) and market share dropped to 2.2% (2.4%). The top seller in the range, the C1 dropped 51% but with the market so weak, nothing went well. Sales continued downward as total German sales started to pick up. The range of models on offer was reduced as smaller selling ones were culled. Bigger sellers also suffered as it appears that the brand moved toward a more profitable pricing structure.

In 2014, things improved slightly and leveled off. The current situation is 1.5% of the total sales which is not large for what is a mainstream brand. What surprised me is that out of all this emerged a van as the leading selling model. It's sold as the Multispace.

Summary: Car buyers in Germany are strongly in favour with brands associated with the country in some way. On top of that, this is a price sensitive country and that is something this brand isn't interested in selling on. Due to factors such as these, Citroën has settled down as a fringe brand in the German market.

MODEL/YEAR 2010 2011 2012 2013 2014 2015 2016
BERLINGO 11,824 11,112 11,182 9,944 9,109 9,520 10,722
C4 12,252 16,420 12,687 10,657 12,977 10,603 10,565
C3 16,619 11,742 10,315 7,608 9,922 6,689 8,446
C1 10,805 9,098 7,463 4,903 5,029 7,965 7,355
C4 CACTUS - - - - 1,981 6,272 5,550
JUMPER 745 850 1,039 1,220 1,517 2,116 3,634
C5 7,219 5,542 4,487 2,935 2,242 1,609 1,509
JUMPY 853 952 1,188 1,111 1,393 1,176 556
C-ELYSEE - - - - - - 275
C8 747 629 405 286 105 - -
NEMO 748 407 241 149 35 - -
C-ZERO - 200 454 276 - - -
C-CROSSER 1,072 507 256 - - - -
C6 105 69 134 - - - -
C2 388 - - - - - -
OTHER 28 38 97 116 50 26 114
TOTAL 63,405 57,566 49,948 39,205 44,360 45,976 48,726
SHARE 2.2% 1.8% 1.6% 1.3% 1.5% 1.4% 1.5%

Data source: KBA.

25 June 2017

Nissan South Africa : Holding Its Own


For the last decade and a half, Nissan has been averaging just over the 4% mark for market share in the RSA. It's still around there but maintained only with the recent help of its sub-brand Datsun. As mentioned in others in this series, there is a market here for budget model cars and Nissan has been able to accommodate those customers.

In the last few years as sales in the RSA have contracted and a move to lower priced cars has emerged, the Nissan nameplate has shrunk while the new Datsun brand has flourished. The fact that the Datsun range has been until recently but one car model (Go) makes that all the more remarkable. It is now supported by a new variant (Go+) which is a MPV type vehicle.

Of the Nissan range, the Almera is a model from Asia also known as the Latio and sold as the Renault Scala in India. The two main models are the X-Trail and Qashqai SUVs, between them accounting for over 60% of Nissan brand cars.

Summary: Nissan is holding its own in a competitive and challenging market place. It's a fine line between getting it right and not doing so. So far they are walking that fine line rather well.

Nissan Passenger Car Sales : RSA
Make/Year 2012 2013 2014 2015 2016
Go - - 1,573 5,647 4,276
X-Trail 1,788 1,660 1,694 3,155 3,474
Qashqai 4,209 3,253 3,736 3,242 2,372
Almera - 1,999 2,978 1,260 1,749
Micra 4,916 4,452 2,326 865 868
Go+ - - - - 571
Juke 4,360 4,449 2,302 773 448
NV200 - 246 395 296 240
Sentra/Tiida 2,276 1,141 909 350 202
GT-R 50 46 35 55 57
Patrol 58 40 18 24 35
370Z 55 39 14 9 11
Leaf - 34 14 35 7
Pathfinder 205 407 294 47 -
Livina 2,585 1,527 986 19 -
Murano 130 63 33 5 -
Total 20,632 19,356 17,307 15,782 14,310
Nissan Share 4.7% 4.3% 3.6% 2.5% 2.6%
Datsun Share - - 0.4% 1.4% 1.3%
Total Share 4.7% 4.3% 4.0% 3.9% 3.9%

Data source: Naamsa.