12 June 2017

Toyota UK Sales 1990-99 (by model)


Toyota hit the ground running in the 1970's, plateaued in the 1980's so how did things go in the 1990's? Much better as it took a greater share of the market. After a percentage of 1.8% in 1989, a gradual improvement was registered through the decade, peaking at 3.5% in 1998 an 1999. It was now in 8th place up from 12th in that '89 to '99 period. Nothing startling but nicely progressive in a sustainable sort of way.

The mid-sized Carina took the best selling tag in the Toyota range in 1992 and managed to hold on to that for the balance of the decade. The mini Starlet model picked up well after a poor early period and it had a name change in 1999, to Yaris. The Rav4 went well too and they were the main models for volume.

Summary: For Toyota Europe has always been a tough nut to crack, with bullet proof reliability not as important as elsewhere. Driving pleasure counts for something too. Still, the Big T was making inroads and the noughties were shaping up to be even better.

Mod/Yr 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
Carina 11,800 13,918 15,435 21,669 22,584 23,601 22,628 22,260 26,072 21,998
Corolla 16,221 15,069 15,224 18,924 15,285 11,689 11,472 15,294 22,572 20,715
Starlet 529 429 496 685 1,048 874 4,304 10,079 10,235 20,550
Rav4 - - - - 1,648 6,795 7,548 6,491 7,492 4,913
Celica 5,597 3,449 2,229 1,487 2,004 2,650 3,555 3,211 3,021 2,474
Picnic - - - - - - 144 2,659 2,471 2,375
L Cruis 559 221 274 226 130 106 866 3,307 2,555 1,689
L C V8 463 491 583 1,065 1,127 865 911 716 1,075 1,254
Previa 1,472 1,837 2,211 2,598 2,920 3,426 3,615 3,111 1,961 781
Camry 1,981 1,099 2,044 1,855 989 735 541 1,878 1,139 513
MR2 3,457 4,053 3,022 2,170 1,357 997 827 710 684 370
Paseo - - - - - - 1,885 695 21 -
4Runnr - - - 156 851 572 195 - - -
Others - 2 - - - - - - - 167
Total 42,079 40,568 41,518 50,835 49,943 52,310 58,491 70,411 79,298 77,799
Share 2.1% 2.6% 2.6% 2.9% 2.6% 2.7% 2.9% 3.2% 3.5% 3.5%

Data source: Toyota UK.
For the 2000-09 period, please click here.
To go to the first in the series, simply click here.

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