13 July 2017

Ireland Car Sales Jan-Jun 2017

Most of Ireland's sales are in the first few months of the year. From now on (apart from the next few months) sales will wind down to virtually nothing in December. In the graph courtesy of SIMI, red is 2016 and blue 2017. The real point of interest is the downward trajectory of sales.


The UK had a similar problem but has to some extent mitigated it. Ireland have tried the same thing with with the way licence number plates are issued. It creates another spurt in July, not like January, but still a welcome uplift. Despite that registrations fall away alarmingly after that, so it must be hard for sales staff at dealers to be run off their feet for a few months and twiddling their thumbs as the year winds down.

The market was 14% down for June and -10% YTD. VW has become the best seller almost by default, as both Toyota and Hyundai have lost market share at some rate of knots. The year could end with no manufacturer having even 10% of the sales. Mercedes Benz big move up in 2017 has created a tussle between them and BMW / Audi.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17
2017 % +/-
2016 %
1 1 1 3 1 VW 9,219 10.1 -4%
15,408 10.5
2 2 2 1 2 Toyota 8,900 9.8 -8%
15,523 10.6
4 4 4 2 3 Hyundai 8,584 9.4 -11%
15,442 10.5
3 3 3 4 4 Ford 8,509 9.3 -6%
14,595 10.0
5 5 5 5 5 Nissan 7,721 8.5 4%
11,885 8.1
7 7 6 6 6 Škoda 6,037 6.6 3%
9,447 6.4
11 8 8 7 7 Renault 5,984 6.6 15%
8,379 5.7
10 10 9 9 8 Kia 5,029 5.5 21%
6,710 4.6
6 6 7 8 9 Opel 4,496 4.9 -8%
7,887 5.4
8 9 10 10 10 Audi 3,702 4.1 -2%
6,065 4.1
9 11 11 11 11 BMW 3,683 4.0 8%
5,504 3.8
14 15 14 14 12 Mercedes 3,554 3.9 51%
3,774 2.6
12 12 13 13 13 Peugeot 2,413 2.6 -6%
4,133 2.8
16 13 12 12 14 Dacia 2,283 2.5 -16%
4,386 3.0
13 14 15 16 15 Seat 2,276 2.5 31%
2,791 1.9
15 16 16 15 16 Mazda 1,798 2.0 -4%
3,011 2.1
19 19 18 17 17 Volvo 1,223 1.3 -1%
1,996 1.4
17 18 17 19 18 Citroën 895 1.0 2%
1,408 1.0
20 20 20 20 19 Suzuki 881 1.0 12%
1,263 0.9
18 17 19 18 20 Honda 812 0.9 -18%
1,590 1.1
24 23 22 21 21 Land Rover 792 0.9 9%
1,167 0.8
26 26 26 26 22 Jaguar 479 0.5 39%
556 0.4
21 22 21 22 23 Mitsubishi 464 0.5 -21%
942 0.6
23 21 24 24 24 Fiat 463 0.5 4%
717 0.5
22 24 23 23 25 MINI 318 0.3 -34%
774 0.5
25 25 25 25 26 Lexus 288 0.3 -22%
592 0.4
28 27 27 28 27 Subaru 101 0.1 -10%
180 0.1
29 28 29 27 28 Ssangyong 73 0.1 -46%
217 0.1
31 31 32 31 29 Alfa Romeo 59 0.1 121%
43 0.0
30 30 31 30 30 Porsche 46 0.1 6%
70 0.0
33 32 28 29 31 Chrysler 36 0.0 -42%
99 0.1
27 29 30 32 32 DS 25 0.0 209%
13 0.0

Other 0


0
Total 91,143

146,567

Data source: SIMI.

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